GustavoCanzian

Gustavo Canzian

Project & Operations Leader who turns strategy into execution — partnering with CEOs, founders and leadership teams to build, scale and deliver what matters.

Project & Operations Strategy, Marketing & Growth Executive Leadership Partner
About me

Strategy.
Operations.
Communication.

My work sits at the intersection of strategy, operations and communication.

Project and account manager with 7+ years leading projects end to end and owning client relationships, from kickoff and planning to delivery and reporting. Most recently I ran Project Operations at a sports talent agency, where I redesigned processes, SOPs, SLAs and governance side by side with the CEO and leadership team. I also bring 3+ years in marketing roles, managing clients, creative teams and freelancers on multi-channel campaigns, and 7+ years working from Brazil with global teams across US and European time zones.

I bring a creative background (film, advertising, video production) into the way I lead: clear narratives, tight execution, and teams that know exactly where they're going.

Most recent role

  • Operations Manager, The Base Sports (Feb–Sep 2026)

Based in

  • Brazil — working across US & European time zones

Industries

  • B2B software & Web3
  • EdTech
  • Digital media
  • E-commerce
  • Sports

Worked with

  • Marketing teams
  • Startups
  • Agencies
  • Established companies
  • C-level & founders

Languages

  • Portuguese (native)
  • English (fluent)
  • Spanish (working proficiency)

Tools

  • ClickUp, Asana, Monday, Notion, HubSpot, Google Analytics (GA4), Google Search Console, Semrush, WordPress, Figma, Canva, Claude, ChatGPT, Gemini
Core areas

From strategy
to execution

Project Leadership

Leading cross-functional projects from planning to execution with strategic alignment.

Strategy & Operations

Building scalable operations through processes, governance and operational excellence.

Growth & Marketing

Driving growth through product marketing, content strategy and multi-channel campaigns.

Client & Stakeholder Relations

Building trusted relationships with clients, partners and stakeholders through strategic collaboration.

Creative Production

Creating impactful content across film, advertising and digital media — 400+ videos produced.

Executive partner

I work directly with executive leadership to translate corporate priorities into actionable roadmaps, routines, and results that keep the company aligned.

Top achievements

Numbers that
tell the story

The New York Times25+clients managed in a single portfolio
California Agency10person team overseen
The Base Sports0→1Operations department redesign
Career6+countries where I led projects
PowerToFly20+global learning programs managed
Career15+product launches supported
The New York TimesUS$1Min annual revenue driven
The New York TimesUS$350Ksingle deal closed
The New York Times × MSN Brasil6Mpage views and 2.2M visitors in the first month of a website channel launch I led
Career400+videos produced
Worked directly with CEOs, founders and executive leadershipLed cross-functional teams across Marketing, Product, Design, Sales and Operations
Selected work

Case studies

A few projects where strategy, operations and communication came together.

Operations Manager · Athlete Management · Brazil · Feb 2026 – Sep 2026

The Base
Sports

Redesigned the project operations function of an athlete management agency, side by side with the CEO and leadership team, across a 16-person team.

OperationsGovernanceSOPs & SLAsNotionAutomationCross-functional
Sports

Scope & deliverables

  • 01Mapped every area, team and role, identifying 75 business opportunities
  • 02New operating system in Notion: linked databases, per-team workspaces, access rules
  • 03Governance playbook for the business team, from prospecting to project handoff, with SLA tables
  • 04Expense-to-ERP finance flow redesigned to cut analyst rework
  • 05AI workflows with Claude (24 mapped templates)
  • 06WhatsApp-to-calendar automation prototype
Marketing Project Manager · Web3 Software & Product · Remote, US · May 2024 – Sep 2025

COZ &
Neon Wallet

Ran the always-on marketing pipeline for Neon Wallet, a self-custodial crypto wallet: content, campaigns, product launches, event activations, tutorials and newsletters, managed in ClickUp with product, design and development.

Results

+35%
website traffic
+14%
time on page

Tool

HubSpot
email campaigns & newsletters
Product marketingContent strategyAlways-on campaignsProduct launchesNewslettersTutorials & release notesEvent marketingCommunity managementClickUp · HubSpot
Digital Marketing Manager · Retail & E-commerce · Brazil · Aug 2019 – Dec 2020

Apothek
Cocktails & Co.

Led marketing and e-commerce side by side with the CEO for a craft cocktail brand selling small-batch bottled cocktails: brand campaigns, product launches, e-commerce promotions, collabs and content.

Results (YoY)

5x
e-commerce sales

YoY

+18%
average order value

YoY

+20%
Instagram followers
10+
products launched
20+
campaigns
6
people managed
GrowthE-commerceProduct launchesMulti-channel campaignsCollabsPR & NewsletterPhoto & video
Senior Project Manager (May 2022 – Nov 2023) → Marketing Strategist (Nov 2023 – Apr 2024) · Remote, US

PowerToFly

Managed 20+ global learning programs for enterprise clients in parallel and defined the video identity of PowerUp, the company's learning platform, running remote shoots in 6+ countries in Asana. Then moved into the marketing team to plan content strategy for PowerToFly's candidate community.

E-learningVideo identityContent strategyRemote productionProject managementAsana · G Suite
Brazil Account Manager (Jul 2010 – Feb 2012), after Marketing & Sales Intern (Jun 2009 – Jun 2010) · Content Licensing

The New
York Times

Licensed New York Times editorial content to media outlets across Brazil — daily newspapers and their weekend supplements, news portals and magazines — managing the Brazil portfolio alongside another account manager. Deals ranged from recurring contracts and one-off feature rights to full co-branded news channels.

Content licensingAccount managementB2B salesContract negotiationRevenue growthMedia & publishing
Product & Content Consultant · Web3 Education · Brazil · Aug 2022 – Apr 2023

Linkd Academy

Worked as a consultant on the launch of a Web3 e-learning platform: product discovery and market research, tool selection with the development leadership, and the build of a Blockchain Fundamentals course in ClickUp, from outline to launch.

EdTechProduct discoveryMarket researchCourse production
Filmmaker & Video Editor · Creative Learning Platform · Spain / Brazil · Jan 2021 – Dec 2021

Domestika

Creative Services team: 70+ marketing videos for YouTube, Facebook, Instagram and TikTok, plus 40+ online tutorials, with production workflows managed in Monday.

FilmmakingVideo editingCreative productionMonday
Creative background

Made in
production

Before leading operations, I spent years on sets and in edit suites — ads, documentaries, branded content, corporate films and e-learning. It taught me to plan backwards from the deliverable, run a crew, and tell a story people actually follow. Along the way, I worked on international productions for VICE on HBO and TIME Magazine.

Advertising
Documentary
Branded content
Corporate
E-learning
Cinema
My experience

Timeline

Working from Brazil — 2009→today
Operations
Operations ManagerThe Base SportsAthlete Management 🇧🇷Feb 2026 – Sep 2026
Brand & Growth
Marketing Operations LeadCalifornia AgencyCreative & Performance Marketing 🇧🇷Aug 2025 – Dec 2025
Marketing Project ManagerCOZWeb3 Software & Product 🇺🇸May 2024 – Sep 2025
Marketing StrategistPowerToFlyStaffing Solutions & E-learning 🇺🇸Nov 2023 – Apr 2024
Digital Marketing ManagerApothek Cocktails & Co.Retail & E-commerce 🇧🇷Aug 2019 – Dec 2020
Video Production
Senior Project ManagerPowerToFlyStaffing Solutions & E-learning 🇺🇸May 2022 – Nov 2023
Product & Content ConsultantLinkd AcademyWeb3 Education 🇧🇷Aug 2022 – Apr 2023
Filmmaker & Video EditorDomestikaCreative Learning Platform 🇪🇸🇧🇷Jan 2021 – Dec 2021
Producer, Filmmaker & EditorFreelanceFilm, TV & Online Media 🇧🇷Jun 2013 – Jul 2019
Content Sales
Brazil Account ManagerThe New York TimesContent Licensing 🇧🇷Jul 2010 – Feb 2012
Marketing & Sales InternThe New York TimesContent Licensing 🇧🇷Jun 2009 – Jun 2010
Certifications
2026Asana FoundationsAsanaView credential ↗
2026Notion EssentialsNotionView credential ↗
2022Google Analytics for Beginners and AdvancedGoogle
2021Data Leadership for BusinessTera
What my managers say

In their words

I had the pleasure of working with Gustavo on key initiatives at COZ — product launches, trade events, and a website redesign. His excellence showed in every deliverable, and he easily earned trust for larger projects. Calm, adaptable, and solution-driven, Gustavo is a real asset in fast-paced Web3 teams. Our collaboration brought results I'm proud of.

Daniel FioravanteMarketing Director, COZ

I worked with Gustavo on launching an e-learning platform from Aug 2022 to Apr 2023. He led MVP planning, content strategy, and production with outstanding project management. He juggles complex tasks with ease, brings fresh ideas, and applies them effectively. A true team player, he's hands-on, proactive, and always delivers.

Mara GatesContent Director, PowerToFly

Working with Gustavo has been a privilege. He excels in Project Management, E-learning, and Video Production, with strong skills in tools like Asana and G Suite. Gustavo helped define PowerUp's video identity and led remote shoots in 6+ countries. Detail-oriented, innovative, and highly reliable, he consistently delivers results.

Sofia GuevaraVideo Team Lead, PowerToFly
Get in touch

Let's work( together )